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Real strategies, sharp analysis, and no-fluff insights from our marketing team. Everything we learn, we share.
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Instagram business accounts have limited access to trending music for a reason. Here is why the popular workarounds create more risk than they solve, and what marketers should do instead.
For years, Local SEO has been framed as a game of rankings: optimize the page, complete the profile, collect the reviews, win the map pack.
For nearly two decades, local business visibility was a predictable game won within Google’s “Local Pack.” That era is over. We are in the midst of an epistemological shift in how...
A spike in direct traffic from China is likely due to a new wave of inauthentic bot traffic that is bypassing filters, a common issue recently reported by many analytics users....
Buckle up, marketers—September 2025’s SEO earthquake hasn’t settled yet. What started as a quiet tweak has become a full-blown disruption: Google’s removal of the &num=100...
We’ve all been there. Another Monday morning, another dashboard full of numbers that somehow tell us everything and nothing at the same time. Marketing teams everywhere are...
Google search has been the backbone of digital marketing for years. Create valuable content, optimise for search, and watch the traffic flow. But Google’s AI Overviews (previously...
_Opinion piece by Michael Rodak, Head of Design at CODESM_
Your marketing team is busy. Maybe _too_ busy.
AI-generated content is everywhere, but so are the mixed signals about what it does to your SEO. One minute it’s a time-saver, the next it’s a red flag for rankings. The truth...
We’re proud to share that CODESM has been recognized with a 2025 Best of Clutch Award in the Websites category, an award that celebrates U.S. agencies delivering outstanding...
If you’re a local business—whether you’re running a restaurant in McAllen, a law firm in Dallas, or a moving company in Seattle—you’ve probably noticed that search engines are...
Let’s be honest, keeping up with Google updates is like trying to win a game where the rules keep changing mid-play.
Enter vibe marketing—the 2025 game-changer buzzing across X, inspired by the hype of vibe coding. Picture this: just as developers tell AI what they want and watch code...
Welcome, marketing experts! If you’re still recovering from your Q1 campaigns, it’s time to grab that second (or third) coffee and dive into Q2. Why? Because the second quarter is...
Hey, advertisers! Big news — Google is stirring the pot with a fresh test for Performance Max (PMax) campaigns: channel-level reporting. Yep, the “black box” mystery might finally...
In 2024, AI usage among the public increased nearly tenfold, and a staggering 87% of marketers had already experimented with AI tools. This surge in interest is not without...
Let’s be real—if your marketing strategy in 2025 doesn’t involve AI, you might as well be using carrier pigeons to send emails. The marketing world has evolved at warp speed, and...
Ever feel like your marketing budget is a bottomless pit that just keeps swallowing your hard-earned dollars? You’re not alone. And if you’re managing an in-house marketing team,...
In the dynamic world of digital marketing, competitive analysis plays a crucial role in shaping successful strategies. Competitive analysis is a strategic process used by...
Marketing measurement has always been a challenge. Now, mix in AI, the slow death of third-party cookies, and the overwhelming amount of digital data available today, and...
Let’s face it—marketing can feel like being subscribed to ten different streaming platforms just to piece together what you need.
Let’s be real — social media has been a rollercoaster lately. Ever since Elon Musk took over X (formerly Twitter), things have been… well, let’s just say ‘chaotic.’ Between policy...
Imagine your typical marketing department today: Your team is juggling multiple agencies for traditional media, freelancers for creative work, in-house staff for daily operations,...
They say a bad workman always blames his tools but what if the tools are actually the problem?
As we navigate through 2025, the social media landscape continues to evolve with established platforms adapting and new ones emerging. With Threads gaining significant traction as...
As the new year unfolds, marketers face both challenges and opportunities in Quarter 1 (Q1). This period, spanning from January to March, is packed with significant dates that can...
In today’s rapidly evolving business landscape, the concept of on demand marketing department has emerged as a game-changer for companies seeking agile and specialized expertise....
Artificial Intelligence (AI) marketing has emerged as a game-changing force in the digital landscape, revolutionizing how businesses connect with their audiences. At its core, AI...
AI-generated images have rapidly emerged as a groundbreaking tool in the digital marketing landscape. These images are created using sophisticated algorithms that convert text...
You may already be familiar with ChatGPT, OpenAI’s game-changing generative AI tool that has revived the age-old question of whether or not robots are coming for our jobs....
Achieving a strong return on investment (ROI) with a limited marketing budget can feel like navigating a tightrope without a safety net. It’s a delicate balance where every dollar...
McAllen, TX – April 2024 – CODESM is honored to have received the 2024 Outstanding Small Business Award at the recent Governor’s Small Business Summit in McAllen. Awarded in...
Around 61% of marketers have recently welcomed Artificial Intelligence (AI) into their toolkit. This shift is reshaping the strategies of Chief Marketing Officers (CMOs), sparking...
With the end of 2023 fast approaching, it’s time to start thinking about what worked and didn’t work, and what you could be doing differently to set yourself up for a successful...
In today’s fast-paced digital world, where customers are active on various platforms and devices, multi-channel marketing isn’t just a buzzword—it’s a necessity.
The role of a marketing manager in today’s fast-paced digital world is increasingly complex. With a constant stream of new technologies, shifting algorithms, and growing...
Codesm is excited to announce a pivotal leadership change as we promote Maggie Joanna Roodt to the position of Managing Director. Maggie, who has been an integral part of the...
The life of a marketing manager isn’t always smooth sailing. In fact, they face challenges from all sides that require careful navigation, strategic thinking and creative...
Every so often, it’s obvious when someone hits the marketing sweet spot. A product (or film, in this case) just seems to be everywhere for a while. How much of that can be...
Things move quickly these days, as you’re no doubt aware. That means your marketing strategies need to be able to move even quicker. Spend too long preparing a campaign and you...
For many organisations, today’s online environment feels a bit cluttered, and it’s no secret that the so-called attention economy is getting more competitive. It means the old...
Things move quickly these days and if your marketing can’t keep up, it’s a problem. Fortunately, there is a solution, one that offers agility while keeping down costs – Marketing...
Effective marketing campaigns can have a massive impact on driving growth and attracting new customers for a small-to-medium-sized business. This is something most business...
It’s a decision that every business has to face (and continually review as needs change) – should your marketing be done in-house by your own marketing team, and how much should...
With a marketing landscape increasingly focused online, it can be easy to overlook the enduring power of the phone call. However, the reality is that phone calls are still a...
TikTok is an exciting place for brands to be these days, and it’s no longer just for the kids. But to really resonate with audiences on the platform, a less traditional approach...
Digital marketing is continuously evolving to keep pace with the way consumers use online channels, and as they become more sophisticated, so too must your methods. Some regions...
As a provider of beauty services and pampering, you would never try to impose the same beauty routine on every client. Your business is built on your ability to tailor your nail...
TL;DR: The SEO Funnel is a three-stage process that starts with awareness, then goes to evaluation, and finally conversion. The purpose of the funnel is to lead prospects down the...
Traditional marketing still offers tremendous value for brands in any industry. In a city like Manhattan, it pays to pursue a variety of marketing channels to reach audiences in...
Modern marketing requires a modern approach to managing your campaigns, tasks, communications, and information. Enter the customer dashboard at CODESM. Developed specifically to...
Email marketing a great way for medical spas to reach out to new leads, convert them into customers, and keep them coming back for more. It’s extremely cost-effective and offers...
Law firms all over the country are looking for ways to grow and be successful. One way is by marketing your law firm, but not every form of it can work effectively in order to...
Taking an unplanned, shoot-from-the-hip approach to marketing your real estate business just doesn’t cut it these days. It’s like trying to build a house without a plan – you may...
Want to improve your company’s social media game? Use social media templates to maximize the visual, compelling, and effective nature of your campaigns.
Consider these facts: Consumers who come to a landing page via email are twice as likely to convert as consumers who come to that same landing page by other means. Email marketing...
Real estate is one of those industries that fits perfectly with the age of social media. If you’re not already making the most of social media to market your real estate business,...
Can your marketing keep up with your business? If it isn’t driving you toward the goals and growth you are dreaming of, it is holding you back. That is why Marketing-as-a-Service...
Email marketing is a tried and trusted channel for real estate agents, like in so many other industries. It offers a measurable return on investment with the right approach. As a...
Social media is a great place to market just about any brand, and there are different ways to go about it. Devising an effective social media strategy isn’t about choosing one or...
It’s easy to say you just want to push out SEO blogs or want to run as many social media ads as possible. But here’s the harsh truth: without a plan in place, you’re on a road...
With a high ROI, email marketing is one of the most profitable marketing channels available to businesses of any size. However, that success involves some important steps:...
Ads are everywhere. The average person views between 4,000 and 10,000 ads every single day and encounters them on every medium, from radio and television to billboards and social...
Social media has become an inescapable part of life, and consequently a fundamental tool in the marketer’s toolkit. Physical therapy practices, like virtually any other business,...
Email marketing isn’t new, but it is still a vital tool for any business, physical therapy clinics included. This tried and trusted channel is extremely cost-effective and allows...
With over one million restaurant locations in the United States, marketing is essential for getting your unique dining establishment in front of potential customers. But, not just...
It’s vital to have a presence on social media if you’re in the restaurant business. Your competitors likely do, and they could be making the most of this powerful marketing tool....
The numbers say that email is a powerful and profitable communication tool, but your experience may not agree. Are you finding yourself struggling with low open rates for your...
It’s never a good idea to run a business without a plan, that includes a marketing plan. For restaurants and bars, that holds especially true.
When it comes to marketing, you want to be successful, but what does success look like for your business? The easiest way to define success is through specific, measurable goals....
Just like a football team should never go into a game without a plan, a home builder business should never be without a marketing plan. The tougher the competition, the more that...
You have heard the advice before: Set up social media profiles for your business and post regularly. But that (very sound) advice may leave you with one very good question:...
Every business in any industry needs to be where its customers are. If you’re not, your competitors will be. This holds especially true for home builders and construction...
As a restaurant, your business is driven by quality, attentiveness and, ultimately, your customers’ needs. Why would you allow your marketing to be driven by anything less? You do...
Getting people to visit your website is only half the marketing battle. Why? Because you need website visitors to do more than look around. You need them to engage with your...
As a home builder, you would never use rigid contracts, skyrocketing costs, and cookie-cutter solutions to build your clients’ custom dream homes. Why would you settle for them in...
We all want our marketing efforts to yield significant ROI, and to achieve that we need to get the messaging right. By delivering the right message to the right people at the...
Originally developed in 1994 to aid in the tracking of vehicles and parts during manufacturing, QR codes found their true calling with the advent of smartphones. While still...
Have you ever wondered what makes a customer choose your business over a competitor’s? Chances are it is the one aspect of marketing you feel least in control of: online reviews.
However, when it comes to the complex field of homebuilding, with its numerous competitors and long sales cycles, what does this marketing approach look like? And what benefits...
With so many brands and competing messages vying for the attention of consumers, marketers must take a targeted approach to reach them effectively. Broad and generalised messaging...
We all like likes. But the biggest mistake you can make is to equate likes, comments, and shares to social ad success. What’s better than likes? Tangible results. Of course,...
You’ve heard marketing automation is powerful. But do you know how it works, or what it can do to help your business? Automating many of your marketing processes is an easy way...
For businesses of any size, marketing is a necessity, but how businesses go about that marketing is a matter of choice.
The junk folder: the place where emails go to die.
The digital transformation of the sales process is an accelerating global trend across industries. The pandemic turbo-charged the shift to digital tools as a matter of necessity....
CODESM merges its revenue-driven products and services under the OZAY name and expands its national footprint.
Email marketing is an essential part of any marketing campaign but also a powerful tool to use on its own. It offers a chance to connect with people who are interested in your...
When you’re spending yet another late-night Googling ‘best marketing strategies for my business’ and ‘how to send profits soaring’ the options can feel overwhelming. Agencies...
Try a different search term or category.
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