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Creative & Content
Channels & Operations
Technology Marketing
Your buyers do two-thirds of their research before talking to sales. We make sure your brand is visible, credible, and compelling throughout every stage of that digital journey - from first search to demo request.
Trusted by 500+ brands across the country
Sound familiar?
Most technology companies come to us after the same challenges - spending heavily on ads with poor lead quality, producing content that ranks but doesn't convert, and a sales team that never has enough qualified demos on the calendar.
The problem isn't your product. It's that your marketing isn't connecting your technology to the specific pain your buyers feel - at the right moment in their decision process.
67%
ForresterYour buyers are researching, comparing, and forming opinions long before they ever talk to your team. If you're not winning that digital research phase, you're not winning the deal.
95%
DemandGenThought leadership, comparison content, and case studies are your silent sales team. Without them, you're asking buyers to take a risk on a brand they haven't had the chance to trust yet.
3x
DemandMetricContent marketing for tech isn't about writing blogs - it's about being the trusted resource buyers find at every stage of their research. That trust is what shortens sales cycles.
Your marketing stack
Strategy, creative, CRM, analytics, and project management - unified under one roof.
Community launches, lot reservation campaigns, open house ads, SEO, email - your full marketing plan, executed by a dedicated team that knows the home building industry.
Strategists, media buyers, designers, and developers who know the home building market.
Open house this weekend? New spec home just listed? Message your team and get assets delivered in as little as 12 hours, depending on scope, with no new contracts or extra invoices.
Generate listing descriptions, community blog posts, buyer emails, and social captions - all trained on your brand voice and optimized for search.
Track every buyer from their first Google search to contract signing. Lead scoring, nurture sequences, and pipeline visibility built for long sales cycles.
Connect every marketing dollar to leads, consultations, and signed contracts. No more vanity metrics - just clean attribution you can trust.
See every deliverable, every campaign, every deadline in one place. Transparent, accountable, and built around how home builders work.
What We Do
No handoffs, no black boxes. Here's exactly how MaaS builds, runs, and optimizes marketing for technology businesses - end to end.
No two builders are alike. Whether you're building luxury custom homes, spec communities, or mixed developments - we start by understanding your communities, your buyer, and your market.
Impressions
2.4M
+18%
Leads
847
+32%
Cost/Lead
$24
-15%
Your dedicated team executes the full plan - SEO to own "home builder [your city]", paid ads for immediate leads, social content that showcases your builds, and email sequences that nurture buyers through a 6–12 month decision cycle.
Open house this weekend? New spec home just listed? Community launch next month? Your team handles ad hoc requests as part of your plan. Timelines depend on scope, with assets turned around in as little as 12 hours and no new contracts or surprise invoices.
Meta ad creative Q2
AdsSEO blog - April
ContentEmail nurture flow
EmailGoogle campaign v3
PPCBrand style update
DesignTikTok creative
VideoLanding page A/B
WebNeed a flyer + social post for Saturday's open house at Lot 22.
12
New
8
Qualified
5
Consult
3
Contract
Oak Ridge - Luxury Custom
Google Ads
$620K
NewSpec Home - Lot 14
Organic SEO
$450K
Qualified3BR Community Phase 2
Meta Ads
$380K
ConsultEvery inquiry, form fill, and phone call flows into GoCRM with full source attribution. Know exactly which ad generated each lead, score and route them to your sales team, and watch your pipeline grow in real time.
Connect every marketing dollar to leads, consultations, and signed contracts. No vanity metrics - just clean attribution across every channel tied directly to revenue you can see.
Your Services
From strategy to execution, 100+ marketing services are activated on demand across 23+ disciplines and prioritized for your industry.
Our Work
Client Results
We don't hide behind vanity metrics. Here's the real impact we deliver for our clients — tracked, measured, and proven.
Tasks Delivered on Our Platform
Leads Generated in Our CRM
Client Revenue Driven
Brands Served
Jared Solis
Marketing Director
Mercedes-Benz of San Juan
“CodeSM can complete any marketing task with the high quality production your brand deserves. But the most valuable components are the hard data analytics, expert direction, and throughline to the return on investment. Their team has done more for our bottom line than any traditional advertising agency.”
JD Salinas III
Director External Affairs
AT&T
“CodeSM has been a great strategic partner and has consistently provided valuable insights to support our organization. Their understanding of our business and the marketplace resulted in a strategy that helped fuel our goals.”
Tommy Calvert
Commissioner
Bexar County Precinct 4
“The CodeSM team is very knowledgeable. I love the innovative approach they bring to their campaigns. I truly feel that they are part of our team. They work hard to propel us forward and they do everything they can to help us succeed.”
Rated on
ClutchFAQ
Everything you need to know about our marketing approach for home builders.
For most B2B tech companies, the highest-ROI strategy combines content marketing and SEO to capture buyers in the research phase, targeted LinkedIn and Google campaigns to reach specific decision-makers, and a CRM with lead scoring to prioritize your most sales-ready prospects. Thought leadership content that addresses your buyers' specific challenges is the glue that holds it together.
By being present and credible at every stage of the buyer journey - from educational content that ranks for problem searches, to retargeting campaigns that re-engage website visitors, to conversion-optimized landing pages that make requesting a demo feel like the obvious next step.
Critical. 95% of B2B buyers say content influences their purchasing decisions. The technology companies that win are the ones that become the most trusted resource for their buyers' problems - not just for their own product. Technical blog posts, comparison guides, and case studies do the work of educating and convincing your buyers before sales ever enters the conversation.
We track the full funnel - from first digital touchpoint to MQL, to SQL, to demo, to closed-won opportunity. Our analytics dashboards give you pipeline attribution by channel and campaign, so you can see exactly which marketing activities are generating revenue - and make confident decisions about where to scale.
We combine deep B2B marketing expertise with 150+ specialists in every discipline - SEO, paid ads, content, CRM, and analytics. We work the full funnel from brand awareness to pipeline generation to revenue attribution, giving you a partner that speaks both the language of marketing and the language of your board.
We're that confident in what we deliver. Give us 30 days - if you don't see results you're satisfied with, we'll refund your first month. No fine print, no excuses.
Get a Free Strategy CallNo commitment · 30-minute call · Start in 48 hours
Ready to scale?
Stop running campaigns that generate traffic but not pipeline. Start building the demand generation system that connects your marketing investment to closed revenue.
