Solutions
Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Retail & Franchise Marketing
Whether you're running a flagship store, a national franchise, or an e-commerce brand - your customers start their journey online. We build the marketing system that captures them there and drives them to buy.
Trusted by 500+ brands across the country
Sound familiar?
Most retail brands and franchise operators come to us after the same frustrations - inconsistent branding across locations, digital ad spend that doesn't translate to store traffic or online sales, and no unified system tying marketing effort to revenue.
The problem isn't your product or your concept. It's that the buyers who are ready to purchase can't find you - or aren't being given the right push to convert.
87%
SalesforceIf your brand doesn't show up where shoppers are looking - on Google, social, and comparison sites - you're losing sales to competitors before the customer ever walks through your door.
73%
HBRToday's consumer browses online, checks reviews, visits in-store, and orders online - sometimes in the same purchase. Brands that don't connect these touchpoints lose customers in the gaps.
2.8x
Google/DeloitteThe gap between digitally mature retail brands and those still relying on traditional channels is growing every year. Digital-first competitors are taking your market share.
Your marketing stack
Strategy, creative, CRM, analytics, and project management - unified under one roof.
Community launches, lot reservation campaigns, open house ads, SEO, email - your full marketing plan, executed by a dedicated team that knows the home building industry.
Strategists, media buyers, designers, and developers who know the home building market.
Open house this weekend? New spec home just listed? Message your team and get assets delivered in as little as 12 hours, depending on scope, with no new contracts or extra invoices.
Generate listing descriptions, community blog posts, buyer emails, and social captions - all trained on your brand voice and optimized for search.
Track every buyer from their first Google search to contract signing. Lead scoring, nurture sequences, and pipeline visibility built for long sales cycles.
Connect every marketing dollar to leads, consultations, and signed contracts. No more vanity metrics - just clean attribution you can trust.
See every deliverable, every campaign, every deadline in one place. Transparent, accountable, and built around how home builders work.
What We Do
No handoffs, no black boxes. Here's exactly how MaaS builds, runs, and optimizes marketing for retail & franchises businesses - end to end.
No two builders are alike. Whether you're building luxury custom homes, spec communities, or mixed developments - we start by understanding your communities, your buyer, and your market.
Impressions
2.4M
+18%
Leads
847
+32%
Cost/Lead
$24
-15%
Your dedicated team executes the full plan - SEO to own "home builder [your city]", paid ads for immediate leads, social content that showcases your builds, and email sequences that nurture buyers through a 6–12 month decision cycle.
Open house this weekend? New spec home just listed? Community launch next month? Your team handles ad hoc requests as part of your plan. Timelines depend on scope, with assets turned around in as little as 12 hours and no new contracts or surprise invoices.
Meta ad creative Q2
AdsSEO blog - April
ContentEmail nurture flow
EmailGoogle campaign v3
PPCBrand style update
DesignTikTok creative
VideoLanding page A/B
WebNeed a flyer + social post for Saturday's open house at Lot 22.
12
New
8
Qualified
5
Consult
3
Contract
Oak Ridge - Luxury Custom
Google Ads
$620K
NewSpec Home - Lot 14
Organic SEO
$450K
Qualified3BR Community Phase 2
Meta Ads
$380K
ConsultEvery inquiry, form fill, and phone call flows into GoCRM with full source attribution. Know exactly which ad generated each lead, score and route them to your sales team, and watch your pipeline grow in real time.
Connect every marketing dollar to leads, consultations, and signed contracts. No vanity metrics - just clean attribution across every channel tied directly to revenue you can see.
Your Services
From strategy to execution, 100+ marketing services are activated on demand across 23+ disciplines and prioritized for your industry.
Our Work
CodeSM worked with Bravo Concealment to build a new website to attract customers centered on quality and innovation.
When the team at Gilsa contacted CodeSM, their goal was to bring their incredible showrooms of quality tile and flooring online.
NIU Urban Living was looking for a way to expand awareness of designer furniture.
Client Results
We don't hide behind vanity metrics. Here's the real impact we deliver for our clients — tracked, measured, and proven.
Tasks Delivered on Our Platform
Leads Generated in Our CRM
Client Revenue Driven
Brands Served
Jared Solis
Marketing Director
Mercedes-Benz of San Juan
“CodeSM can complete any marketing task with the high quality production your brand deserves. But the most valuable components are the hard data analytics, expert direction, and throughline to the return on investment. Their team has done more for our bottom line than any traditional advertising agency.”
JD Salinas III
Director External Affairs
AT&T
“CodeSM has been a great strategic partner and has consistently provided valuable insights to support our organization. Their understanding of our business and the marketplace resulted in a strategy that helped fuel our goals.”
Tommy Calvert
Commissioner
Bexar County Precinct 4
“The CodeSM team is very knowledgeable. I love the innovative approach they bring to their campaigns. I truly feel that they are part of our team. They work hard to propel us forward and they do everything they can to help us succeed.”
Rated on
ClutchFAQ
Everything you need to know about our marketing approach for home builders.
The most effective approach combines Google Shopping campaigns and local SEO to capture purchase-intent searches, social media content that builds brand desire, and email/CRM campaigns that re-engage past customers. For franchise systems, consistent brand messaging across all locations is also critical.
We build a centralized content and campaign framework that ensures every location communicates with a consistent brand voice, visual identity, and promotional calendar - while still allowing for local market customization where it makes sense.
E-commerce marketing focuses heavily on conversion rate optimization, product feed management, and digital attribution. Brick-and-mortar adds local SEO, Google Business Profile management, and campaigns that drive physical foot traffic. Multi-location brands need both, integrated into one strategy.
Industry benchmarks typically put retail marketing spend at 5–10% of revenue. CodeSM's Marketing-as-a-Service model provides a full specialist team for a flat monthly retainer - giving you far more firepower than a single in-house hire at a comparable cost.
Absolutely. We work at both the corporate level (brand standards, national campaigns, marketing systems) and the franchisee level (local campaigns, location SEO, performance reporting). Our project hub gives both parties visibility into what's running and what's working.
We're that confident in what we deliver. Give us 30 days - if you don't see results you're satisfied with, we'll refund your first month. No fine print, no excuses.
Get a Free Strategy CallNo commitment · 30-minute call · Start in 48 hours
Ready to scale?
Stop running disconnected campaigns that don't add up to revenue. Start building the unified marketing system that drives consistent sales across every channel and every location.
