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Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Automotive Marketing
Today's car buyer does 14+ hours of research online before stepping into a showroom. We make sure your dealership wins that research phase - with SEO, ads, reputation, and content built to convert digital interest into real showroom visits.
Trusted by 500+ brands across the country
Sound familiar?
Most dealerships come to us after the same experience - massive ad spend that generates low-quality leads, competitors outranking them on Google, and a CRM full of contacts that never responded to follow-up.
The problem isn't your inventory. It's that digital-first buyers are finding your competitors first - and you're paying for leads instead of buyers.
95%
Cox AutomotiveIf your website, SEO, and online ads aren't optimized for how buyers research today, you're invisible at the most critical moment in their purchase decision.
1.3
Google/IpsosBuyers decide almost entirely online before ever visiting a showroom. If your digital presence doesn't build trust and urgency, they're going somewhere else.
76%
Cox AutomotiveYet most dealerships are still running generic campaigns that produce price-shoppers and tire-kickers instead of qualified buyers ready to make a deal.
Your marketing stack
Strategy, creative, CRM, analytics, and project management - unified under one roof.
Community launches, lot reservation campaigns, open house ads, SEO, email - your full marketing plan, executed by a dedicated team that knows the home building industry.
Strategists, media buyers, designers, and developers who know the home building market.
Open house this weekend? New spec home just listed? Message your team and get assets delivered in as little as 12 hours, depending on scope, with no new contracts or extra invoices.
Generate listing descriptions, community blog posts, buyer emails, and social captions - all trained on your brand voice and optimized for search.
Track every buyer from their first Google search to contract signing. Lead scoring, nurture sequences, and pipeline visibility built for long sales cycles.
Connect every marketing dollar to leads, consultations, and signed contracts. No more vanity metrics - just clean attribution you can trust.
See every deliverable, every campaign, every deadline in one place. Transparent, accountable, and built around how home builders work.
What We Do
No handoffs, no black boxes. Here's exactly how MaaS builds, runs, and optimizes marketing for automotive businesses - end to end.
No two builders are alike. Whether you're building luxury custom homes, spec communities, or mixed developments - we start by understanding your communities, your buyer, and your market.
Impressions
2.4M
+18%
Leads
847
+32%
Cost/Lead
$24
-15%
Your dedicated team executes the full plan - SEO to own "home builder [your city]", paid ads for immediate leads, social content that showcases your builds, and email sequences that nurture buyers through a 6–12 month decision cycle.
Open house this weekend? New spec home just listed? Community launch next month? Your team handles ad hoc requests as part of your plan. Timelines depend on scope, with assets turned around in as little as 12 hours and no new contracts or surprise invoices.
Meta ad creative Q2
AdsSEO blog - April
ContentEmail nurture flow
EmailGoogle campaign v3
PPCBrand style update
DesignTikTok creative
VideoLanding page A/B
WebNeed a flyer + social post for Saturday's open house at Lot 22.
12
New
8
Qualified
5
Consult
3
Contract
Oak Ridge - Luxury Custom
Google Ads
$620K
NewSpec Home - Lot 14
Organic SEO
$450K
Qualified3BR Community Phase 2
Meta Ads
$380K
ConsultEvery inquiry, form fill, and phone call flows into GoCRM with full source attribution. Know exactly which ad generated each lead, score and route them to your sales team, and watch your pipeline grow in real time.
Connect every marketing dollar to leads, consultations, and signed contracts. No vanity metrics - just clean attribution across every channel tied directly to revenue you can see.
Your Services
From strategy to execution, 100+ marketing services are activated on demand across 23+ disciplines and prioritized for your industry.
Our Work
CodeSM is currently handling all marketing efforts for The South Texas Luxury Experience. This premiere auto dealership group sells a variety of luxury vehicles.
CodeSM spent years handling all marketing efforts for The South Texas Luxury Experience. This premiere auto dealership group sells a variety of luxury vehicles.
CodeSM worked with the team at Jaguar Land Rover of San Juan to create an integrated marketing campaign.
CodeSM spent years handling all marketing efforts for The South Texas Luxury Experience.
Mercedes-Benz was opening up a smart car center in San Juan and was looking for a way to introduce this new brand.
Client Results
We don't hide behind vanity metrics. Here's the real impact we deliver for our clients — tracked, measured, and proven.
Tasks Delivered on Our Platform
Leads Generated in Our CRM
Client Revenue Driven
Brands Served
Jared Solis
Marketing Director
Mercedes-Benz of San Juan
“CodeSM can complete any marketing task with the high quality production your brand deserves. But the most valuable components are the hard data analytics, expert direction, and throughline to the return on investment. Their team has done more for our bottom line than any traditional advertising agency.”
JD Salinas III
Director External Affairs
AT&T
“CodeSM has been a great strategic partner and has consistently provided valuable insights to support our organization. Their understanding of our business and the marketplace resulted in a strategy that helped fuel our goals.”
Tommy Calvert
Commissioner
Bexar County Precinct 4
“The CodeSM team is very knowledgeable. I love the innovative approach they bring to their campaigns. I truly feel that they are part of our team. They work hard to propel us forward and they do everything they can to help us succeed.”
Rated on
ClutchFAQ
Everything you need to know about our marketing approach for home builders.
The most effective approach combines Google Vehicle Ads and search campaigns targeting in-market buyers, local SEO to rank for brand and model searches in your area, and a website optimized to convert research-phase visitors into leads. Reputation management is also critical - buyers heavily weight reviews before visiting any dealership.
A multi-channel digital strategy that covers the full buyer journey - from awareness content that answers research questions, to intent-based paid ads that capture ready-to-buy prospects, to CRM follow-up that converts leads who go cold. The dealerships that win are the ones who show up first and follow up best.
CodeSM's Marketing-as-a-Service model provides a dedicated specialist team for a flat monthly retainer - giving you full-service digital marketing for less than the cost of a single in-house marketing hire. Ad spend is separate and optimized for your market and volume targets.
Paid campaigns can generate qualified leads within the first 30 days. SEO builds over 3–6 months and produces compounding returns. Most dealerships see a measurable improvement in lead quality and volume within 60–90 days of launching.
Yes. We specialize in inventory-level campaigns - promoting specific new arrivals, high-margin models, used vehicle clearances, and service specials. We can integrate with your inventory management system to ensure your ads always reflect current availability.
We're that confident in what we deliver. Give us 30 days - if you don't see results you're satisfied with, we'll refund your first month. No fine print, no excuses.
Get a Free Strategy CallNo commitment · 30-minute call · Start in 48 hours
Ready to scale?
Stop losing in-market buyers to competitors who outspend or outrank you. Start building the marketing system that fills your showroom with serious buyers.
