Smart
Mercedes-Benz was opening up a smart car center in San Juan and was looking for a way to introduce this new brand.
The Challenge
What they needed
CodeSM's challenge was not only to introduce a new automotive product, but also to help consumers understand the new concept and its advantages.
Our Approach
How we solved it
CodeSM's solution was to develop benefits-focused digital and print ad campaigns that were targeted to Mercedes-Benz's preferred audiences. These campaigns included Google Ads focused on industry-relevant search terms, as well as Facebook ads targeted to the client's preferred demographics and geographic area.
The Results
What we achieved
CodeSM's work with Mercedes-Benz on their smart car center led to excitement and awareness of the launch. As a result, Mercedes-Benz was able to enjoy a successful launch and sustained interest that built upon their brand reputation in the Rio Grande Valley.
Creative Gallery
The work in detail
More Projects
Related work
Edinburg EDC
When Edinburg EDC wanted to drive business to Edinburg, they turned to CodeSM for marketing expertise.
Red Door Real Estate
Red Door Real Estate Services desired greater brand awareness in the Rio Grande Valley.
Bedrock Communities
Bedrock Communities was looking to expand its tenants and the number of mobile home retirement properties it managed in Florida.