Resources

The MaaS Blog

Real strategies, sharp analysis, and no-fluff insights from our marketing team. Everything we learn, we share.

91 articles

Automation
6 min

How Marketing Automation Increases Revenue (and How to Use It)

You’ve heard marketing automation is powerful. But do you know how it works, or what it can do to help your business? Automating many of your marketing processes is an easy way...

Apr 15, 2022 Read
Strategy
10 min

Pros and Cons of Outsourced Marketing vs. In-House Marketing

For businesses of any size, marketing is a necessity, but how businesses go about that marketing is a matter of choice.

Feb 15, 2022 Read
Email
6 min

The Ultimate List of Email Spam Trigger Words To Avoid in 2022

The junk folder: the place where emails go to die.

Mar 15, 2022 Read
Sales
5 min

5 Highly Effective Sales Tools To Drive Deals And Catapult Conversions

The digital transformation of the sales process is an accelerating global trend across industries. The pandemic turbo-charged the shift to digital tools as a matter of necessity....

Mar 15, 2022 Read
Announcements
3 min

CODESM Launches OZAY: A Full-Service Approach To Business Growth

CODESM merges its revenue-driven products and services under the OZAY name and expands its national footprint.

Mar 15, 2022 Read
Email
6 min

How to Get Started with Email Marketing 101

Email marketing is an essential part of any marketing campaign but also a powerful tool to use on its own. It offers a chance to connect with people who are interested in your...

Dec 15, 2021 Read
Automation
5 min

Marketing-as-a-Service: what it is and why you need it

When you’re spending yet another late-night Googling ‘best marketing strategies for my business’ and ‘how to send profits soaring’ the options can feel overwhelming. Agencies...

Dec 15, 2021 Read

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