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Strategy & Analytics
Acquisition & Growth
Creative & Content
Channels & Operations
Real strategies, sharp analysis, and no-fluff insights from our marketing team. Everything we learn, we share.
90 articles
The role of a marketing manager in today’s fast-paced digital world is increasingly complex. With a constant stream of new technologies, shifting algorithms, and growing...
Codesm is excited to announce a pivotal leadership change as we promote Maggie Joanna Roodt to the position of Managing Director. Maggie, who has been an integral part of the...
The life of a marketing manager isn’t always smooth sailing. In fact, they face challenges from all sides that require careful navigation, strategic thinking and creative...
Every so often, it’s obvious when someone hits the marketing sweet spot. A product (or film, in this case) just seems to be everywhere for a while. How much of that can be...
Things move quickly these days, as you’re no doubt aware. That means your marketing strategies need to be able to move even quicker. Spend too long preparing a campaign and you...
For many organisations, today’s online environment feels a bit cluttered, and it’s no secret that the so-called attention economy is getting more competitive. It means the old...
Things move quickly these days and if your marketing can’t keep up, it’s a problem. Fortunately, there is a solution, one that offers agility while keeping down costs – Marketing...
Effective marketing campaigns can have a massive impact on driving growth and attracting new customers for a small-to-medium-sized business. This is something most business...
It’s a decision that every business has to face (and continually review as needs change) – should your marketing be done in-house by your own marketing team, and how much should...
With a marketing landscape increasingly focused online, it can be easy to overlook the enduring power of the phone call. However, the reality is that phone calls are still a...
TikTok is an exciting place for brands to be these days, and it’s no longer just for the kids. But to really resonate with audiences on the platform, a less traditional approach...
Digital marketing is continuously evolving to keep pace with the way consumers use online channels, and as they become more sophisticated, so too must your methods. Some regions...
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