Marketing Operations Specialist

About the role

As a Marketing Operations Specialist at MaaS, you own the marketing tech and data layer for our clients. You build the automations, integrations, and dashboards that turn campaigns into measurable pipeline. You sit between Account Managers, paid media, and the client's sales team — and you make all three more effective. Think marketing automation platforms, lifecycle workflows, audience syncs, attribution, and reporting that actually answers business questions.

What you'll do

• Build and maintain marketing automations, lead scoring, and lifecycle workflows

• Set up segmentation, audience syncs, and integrations across ad platforms and CRMs

• Administer client marketing platforms (HubSpot, Salesforce, Pipedrive, Klaviyo, etc.) end-to-end

• Build dashboards that tie marketing activity to pipeline outcomes — not vanity metrics

• Implement and maintain tracking infrastructure (pixels, conversion APIs, UTM frameworks)

• Partner with Account Managers to translate campaign goals into ops execution

• Document workflows so clients and our team can scale them

Who you are

• 3+ years of hands-on marketing operations, RevOps, or marketing automation experience

• Fluent in marketing automation logic — workflows, triggers, list segmentation, lead routing

• Strong analytical mindset; you can build a dashboard that actually answers business questions

• Comfortable with API integrations, Zapier/Make, and modern data tooling

• Reliable async communicator who can explain technical work to non-technical clients

• You care more about pipeline impact than the tool you used

Nice to have

• HubSpot, Salesforce, or Marketo certifications

• Experience with marketing data warehouses, RevOps, or attribution tools

• Background in B2B SaaS, services, or e-commerce funnels

What we offer

• Fully remote — work from anywhere in the US, Canada, or Mexico

• Competitive base compensation tied to scope and seniority

• Benefits and PTO appropriate to your country

• Real career growth across the broader MaaS marketing tech stack

• Work across diverse industries and platforms — your skillset expands every quarter