CRM Specialist

About the role

As a CRM Specialist at MaaS, you're the bridge between marketing campaigns and the sales pipeline. You set up, optimize, and operate CRMs for our clients — building the automations, segmentation, and dashboards that turn lead generation into measurable revenue. You sit between Account Managers, paid media, and the client's sales team, and you make all three more effective.

What you'll do

• Administer client CRMs (HubSpot, Salesforce, Pipedrive, Zoho, etc.) end-to-end

• Build and maintain marketing automations, lead scoring, and lifecycle workflows

• Set up segmentation, audience syncs, and integrations with ad platforms

• Build dashboards that tie marketing activity to pipeline outcomes — not vanity metrics

• Partner with Account Managers to translate campaign goals into CRM execution

• Onboard clients onto new CRM platforms or migrate them when needed

• Document workflows so clients and our team can scale them

Who you are

• 3+ years of hands-on CRM admin experience in HubSpot, Salesforce, or equivalent

• Fluent in marketing automation logic — workflows, triggers, list segmentation

• Strong analytical mindset; you can build a dashboard that actually answers questions

• Comfortable with API integrations, Zapier/Make, and modern data tooling

• Reliable async communicator who can explain technical work to non-technical clients

• You care more about pipeline impact than the tool you used

Nice to have

• HubSpot or Salesforce certifications

• Experience with marketing data warehouses, RevOps, or attribution tools

• Background in B2B SaaS, services, or e-commerce funnels

What we offer

• Fully remote — work from anywhere in the US, Canada, or Mexico

• Competitive base compensation tied to scope and seniority

• Benefits and PTO appropriate to your country

• Real career growth — CRM Specialist → Senior → Marketing Ops Lead

• Work across diverse industries and CRMs — your skillset expands every quarter