Where the traffic is coming from
The marketing channel or medium
Campaign name or promo code
For tracking paid keywords
To differentiate similar ads or links
Enter a URL and parameters to generate your tracking link...
Fill in fields to generate
UTM parameters are case-sensitive. Keep everything lowercase to avoid splitting your data in analytics.
Use underscores instead of spaces or hyphens. Establish naming conventions your whole team follows.
UTM tags on internal links will override the original traffic source and skew your attribution data.
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