Resources Tools UTM Builder
Free Tool

UTM Link Builder

Generate UTM-tagged URLs for campaign tracking. Includes automatic QR code generation and one-click copy.

Quick Presets

Campaign Parameters

Where the traffic is coming from

The marketing channel or medium

Campaign name or promo code

Generated URL

Enter a URL and parameters to generate your tracking link...

0 characters Copied!

QR Code

Fill in fields to generate

UTM Best Practices

1

Use lowercase

UTM parameters are case-sensitive. Keep everything lowercase to avoid splitting your data in analytics.

2

Be consistent

Use underscores instead of spaces or hyphens. Establish naming conventions your whole team follows.

3

Don't use UTMs internally

UTM tags on internal links will override the original traffic source and skew your attribution data.

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