Best Day
Tuesday
Best Time
10:00 AM
Runner-up: Thursday, 9:00 AM
Test send times with A/B splits before committing to a schedule.
Account for timezone distribution in your subscriber list.
Avoid sending at the top of the hour — schedule for :07 or :13 to dodge inbox competition.
B2B emails perform best during work hours; B2C peaks in evenings and weekends.
Automated flows (welcome, abandon) should fire based on user action time, not batch schedule.
Re-engage campaigns perform best Tuesday–Thursday mid-afternoon.
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