Free Tool

CPM & RPM Calculator

Calculate Cost Per Mille (CPM), Revenue Per Mille (RPM), total ad cost, and required impressions. Essential for media buyers, publishers, and advertisers.

Calculation Mode

Campaign Data

Total Ad Cost

Total Impressions

Additional Metrics optional

Total Revenue

Total Clicks

Cost Per Mille (CPM)

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RPM

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Revenue Per Mille

eCPM

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Effective CPM

CTR

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Click-Through Rate

CPC

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Cost Per Click

CPM Benchmarks — All Major Advertising Channels

2025–2026 average CPMs across digital, streaming, traditional, and out-of-home channels. Use these benchmarks to evaluate your media buys.

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