Smart
Mercedes-Benz was opening up a smart car center in San Juan and was looking for a way to introduce this new brand.
The Challenge
What they needed
CodeSM's challenge was not only to introduce a new automotive product, but also to help consumers understand the new concept and its advantages.
Our Approach
How we solved it
CodeSM's solution was to develop benefits-focused digital and print ad campaigns that were targeted to Mercedes-Benz's preferred audiences. These campaigns included Google Ads focused on industry-relevant search terms, as well as Facebook ads targeted to the client's preferred demographics and geographic area.
The Results
What we achieved
CodeSM's work with Mercedes-Benz on their smart car center led to excitement and awareness of the launch. As a result, Mercedes-Benz was able to enjoy a successful launch and sustained interest that built upon their brand reputation in the Rio Grande Valley.
Creative Gallery
The work in detail
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