Greater State Bank
As a community bank with big-bank services, Greater State Bank needed to make potential customers aware of the unique benefits they offer.
The Challenge
What they needed
Greater State Bank was set to serve the financial needs of its clients with a full suite of products, a dedication to personal customer service and a long history of banking success. However, it needed a way to position itself as a preferred choice over larger financial institutions and their perceived ability to offer a better banking experience.
Our Approach
How we solved it
CodeSM's approach was to use multiple marketing channels to deliver a focused message to potential customers. Using GSB's dedication to a greater banking experience and their community-focused customer service, as a focal point, CodeSM began to promote GSB across the website, social media, flyers, and more.
The Results
What we achieved
CodeSM's work with Greater State Bank has helped the financial institution establish itself as a valued member of the communities in which it has branches. In addition, CodeSM has helped GSB to grow its products and offerings through effective and targeted marketing.
Increase in Leads (YoY)
Engagement on Social Media (YoY)
Website Traffic Increase (YoY)
Growth in Print and Promotional Reach (YoY)
Increase in Community Event Participation (YoY)
Creative Gallery
The work in detail
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